Bloggy Hell

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For those of you that have been keeping abreast of the goings on of my work life will know that I helped start up a cooperative workspace in Leederville just over a year ago. The idea behind cooperative spaces is pretty simple: You get a bunch of freelancers together to share rent, ADSL and other running costs, which can be prohibitive if you are on your own. A lovely side-effect of throwing a bunch of like-minded people into a couple of rooms together is that you can share work, talk about problems you might have and avoid that oh-so-familiar cabin-fever that is common to people that work from home on their own for long periods of time.

When twotwenty started, we had dreams of doing big jobs together and sharing work, and generally acting like a company - except with the personality of freelancing. While there has been some sharing, lots of talking and there hasn’t really been a single cohesive push marketing or branding wise. So over the past few weeks we have been busy planning, writing, designing, photographing and coding up some marketing material to see if it is possible to do cooperative marketing. At this stage we are focusing on the local Leederville area (of course, we are more than happy to talk to people in other areas), so we came up with the “your local web guys” campaign, starting with the launch of our shiny new website: http://www.twotwenty.com.au. Designed by Pascal, the brief was to present something targeted to the local Leederville area, that spoke about the individuals at twotwenty. We wanted to be approachable and personal, hence the sometimes risky headshots. The only way we had even a chance of pulling them off was with professional photography (Seriously kids, don’t try them at home).

So, if you are in Leederville, drop in and say hi, and we can go for coffee. Oh, and you can follow us on twitter.

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I’m not sure how well this metaphor is going to extend outside of people from Christan or Jewish backgrounds, but I can’t think of a decent non-denominational analogue, so bear with me.

As has been the tradition for many, many years, when a child is baptised, the parents select Godparents. Now originally, it was the Godparents responsibility to ensure the childs religious well-being - however, I (perhaps under some childish misconception) always thought of them as the next in line for guardianship if my folks died or disowned me.

Why don’t we do this for businesses? I’m a freelancer and if I got hit by the #66 on it’s way to Morley would there be anyone to notify my clients? It’s a bit morbid to think about, but we write wills for such an event - but how many people think about this for their business?

Even if you had the best documentation in the world, and kept your Outlook contact list up-to-date, it is all pretty worthless if nobody can access it, so they can contact the people that need to get contacted. So I’m proposing a system of Business Godparents - someone that can go in if the unimaginable happens and sort things out, to make sure your clients aren’t left high and dry.

Things to look for in a potential candidate:

• Be someone you trust. You are basically giving them sensitive business information - if you think they will take your client list and start cold calling them , they may not be the best person.
• They don’t have to be in the industry, but make sure they have a list of people that they can contact in-case of emergency. Having someone in the industry does have the advantage that they can start taking care of your clients right off the bat.
• Your accountant might  be a good choice - they already knows your business intimately, so what is a few other bits and pieces?
• Family members are probably good candidates as well.

What they will need to know and have access to? Well, that depends on the industry you are in - but if you are in the web industry you might include:

• Your client list. They will obviously need to be able to contact your clients to let them know, as well as be able to do things like release source code, or graphics or whatever.
• Usernames and passwords. This one is a bit tricky - obviously good password security states that no-one else should know your password, and that you should change it regularly. Maybe you could have a “needs to know” policy, where you spread the knowledge amongst a number of people. A non-industry person might be an advantage, here. If your accountant or a sibling has a “master password” (or a USB key with a private key certificate) that they can give to a nominated “person  (or persons) in the know”, there may be a smaller risk.
• Names of services that you use, such as domain registrars, hosting companies etc
• A list of other organisations that could potentially take over certain jobs, as well as a list of other stakeholders in the project. If the job was inherited from another firm, or if the job was a joint venture, it may be really easy to hand it over.

This is a bit of a brain dump, so feel free to leave comments on how this could work. What would you include in the list? How could you get around the security issues associated with password lists? I’d love to hear your thoughts.

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WANTED: Freelancers, startups, consultants or small businesses who need some office space.

If you are a small business, freelancer, consultant or a startup and you have out grown your back room but can’t quite afford a swish office of your own, the Silicon Beach house could be just what you need! Even though we seem to have attracted a number of developers and graphic designers, we are open to any body who is desk-bound by day.

One of the great things about having people with different skill sets is if you come across something that you can’t do, there is quite possibly someone there who can (Within reason - we don’t have any wood-workers, so asking questions about lathing may not get such a quick response). Personally, I would love to see an accountant and a lawyer join us, so I can pick their brains! We are all friendly, maybe a little talkative, but all in all it is a great place to work.

You can see the inside of the office below - but it is a second-floor open plan office with a small board-room table, kitchenette, a couple of couches and (obviously) some desks. It is fully furnished, so basically you just need to bring your computer. Whilst many of us just bring our laptops, a couple of us do leave desktopmachines there, and we all leave external monitors, so your stuff will be safe.

The beach house has a monitored alarm, ADSL connection, wireless, printer/copier/fax machine and water cooler all included in the rent (which is pretty darn reasonable), is REALLY close to the Perth train station (It’s across the road) and is basically slap-bang the middle of the city CBD. If you want more information regarding prices, please contact me, and I’ll put you on to the right person.

If you are interested in coming and having a look, we are at

Level 2, 90 King St
Perth WA 6000

[Google Map]

So what are you waiting for?

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Oh how I love alliteration. Especially on a leap year. This Friday, the 29th is the next installment of everyone’s favourite open house co-working day, Freelancer Friday. At this point I would make some smart-alec remark about how Freelance Fridays would only fall on a leap every x-number of years, however, I can’t be bothered working it out (I’m sure someone out there who will) so instead I’ll point you at the wiki, where you can put your name down. Hurry, time is limited.

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I can’t believe we are almost 0.083333% of the way through the year. By now everyone should be back at work - those of us at the Silicon Beach House are. Well as a result, Freelancer Fridays are back! Keeping with the “Last friday of the month” timeline, the next Freelancer Friday is on 25 January at the Silicon Beach House - Level 2, 90 King St, Perth WA. Turn up anytime between 9am and 5pm.

If you are interested in turning up (as always) add your name to the Work@Jelly wiki.

Today, I was discussing with one of the housemates, Angela about the problems in finding other freelancers when you need to do something outside of your skill set. We discussed what I called Company-as-a-Service and came to the conclusion that Freelancer co-ops were definitely plausible. Well, to facilitate some better communication between us freelancers, I’ve created a Google Group: http://groups.google.com/group/australian-freelancers. If your are a freelancer, please sign up, that way we can all support each other, and find experts when we need them!