@madpilot makes

I, like most other people in the world receive a lot of spam. I do have a spam filter, but it isn’t perfect, and errs on the side of caution – and for good reason. It is my business account and I don’t want to miss any potential leads. This does mean that I still receive a number of spam emails a day. Now most of these are obvoious spam mails, but a couple have come through that were legitimate. The only reason I opened them is because something about the name or subject triggered a response. Unfortunately, this isn’t always the case.

So here are a couple of things to think about when sending emails out to other people:

1. Use your FULL name. That includes both a first name and surname. Getting an email from “Joe” makes me think it is spam. “Joe Bloggs” is better. This is especially important if you have a common name and if you are emailling someone for the first time.
2. Take some time thinking about a decent subject line. Avoid common spam terms like “Hey” or “Hi
3. To take the subject line thing further – don’t just reply to an un-related email. It makes searching a pain in the arse. I had one client who would do this and when I was searching for a particular email I had to sift through 400 emails all entitled “Re: “.

Anyone think of any more?