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Things to think about when sending email

I, like most other people in the world receive a lot of spam. I do have a spam filter, but it isn’t perfect, and errs on the side of caution – and for good reason. It is my business account and I don’t want to miss any potential leads. This does mean that I still receive a number of spam emails a day. Now most of these are obvoious spam mails, but a couple have come through that were legitimate. The only reason I opened them is because something about the name or subject triggered a response. Unfortunately, this isn’t always the case.

So here are a couple of things to think about when sending emails out to other people:

  1. Use your FULL name. That includes both a first name and surname. Getting an email from “Joe” makes me think it is spam. “Joe Bloggs” is better. This is especially important if you have a common name and if you are emailling someone for the first time.
  2. Take some time thinking about a decent subject line. Avoid common spam terms like “Hey” or “Hi
  3. To take the subject line thing further – don’t just reply to an un-related email. It makes searching a pain in the arse. I had one client who would do this and when I was searching for a particular email I had to sift through 400 emails all entitled “Re: “.

Anyone think of any more?


  1. Nothing says "virus" like an attachment with a subject line and no body... or worse, no subject line either. Clients do this all the time to me, especially when they're sending multiple attachments that are too big to fit on one message.
  2. But still you read my emails even thou i have no subject line..interesting
  3. And you only use for first name half to the time too. Besides you're my little bro and the only cyrus I know...
  4. Oh my god, the Eftos family gatherings are now done under Wordpress. :)

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