For those of you that have been keeping abreast of the goings on of my work life will know that I helped start up a cooperative workspace in Leederville just over a year ago. The idea behind cooperative spaces is pretty simple: You get a bunch of freelancers together to share rent, ADSL and other running costs, which can be prohibitive if you are on your own. A lovely side-effect of throwing a bunch of like-minded people into a couple of rooms together is that you can share work, talk about problems you might have and avoid that oh-so-familiar cabin-fever that is common to people that work from home on their own for long periods of time.
When twotwenty started, we had dreams of doing big jobs together and sharing work, and generally acting like a company – except with the personality of freelancing. While there has been some sharing, lots of talking and there hasn’t really been a single cohesive push marketing or branding wise. So over the past few weeks we have been busy planning, writing, designing, photographing and coding up some marketing material to see if it is possible to do cooperative marketing. At this stage we are focusing on the local Leederville area (of course, we are more than happy to talk to people in other areas), so we came up with the “your local web guys” campaign, starting with the launch of our shiny new website: http://www.twotwenty.com.au. Designed by Pascal, the brief was to present something targeted to the local Leederville area, that spoke about the individuals at twotwenty. We wanted to be approachable and personal, hence the sometimes risky headshots. The only way we had even a chance of pulling them off was with professional photography (Seriously kids, don’t try them at home).