@madpilot makes

Web 2.0 Application Develpment – A presentation

On October 12 and 13, the WA Department of Industry and Resources and a number of prominent ICT professional organsiations will be holding a conference: ICT WA 2007. You can all the details of the conference at their website: http://www.ictwa.org.au. There will be a wide range of topics covered from Broadband to gaming, so go and check it out. On top of the usual presentations that are usually associated with such conferences, there will be a number of three-hour workshops – one of which will be presented by myself, Bronwen Clune and Richard Giles.

Our topic is “Web 2.0 Application Development – Hints and tips”. All three of us run Perth-based Web 2.0 startups, and know the trials and tribulations that are associated with trying to run the next generation of online applications and social networking sites. The workshop will be fairly informal and, just like any Web 2.0 project will probably take a completely different direction to what we are planning, but currently on the cards is (in no particular order):

  • Web 2.0 in business – how can you fit Web 2.0 into existing business infrastructure, both internally and externally
  • Web 2.0 development – looking at the nuts and bolts of a Web 2.0 project
  • Marketing in the 2.0 space

If you have an interest in starting a Web 2.0 project, or you want to try to convince your boss of the benefits of online collaborative tools, then come along!

Port80 Sydney

It is just under two weeks until Australia’s biggest web conference, Web Directions is on in Sydney and as happened last year a whole bunch of Perthites will be making the trip across the nullabor. As a result, the AWIA committee has decided it is time to try another Port80 Sydney, so if you are interested in seeing what the whole Port80 thing is about it would be a great time to come and drink some beer, chat with with other web geeks and generally have a bit of fun. It’s really informal, and you can just turn up – you don’t even need to RSVP!

Where: Quarryman Hotel

216 Harris St (Cnr Pyrmont Bridge)

Pyrmont NSW 2009

When: 6pm 26 September, 2007

See you all there!

Watch my WebJam presentation!

Thanks to greenguy you too can watch me make a fool of myself in front of a live studio audience! Slides and demo are here.

Podcamping across the Universe…

Well more correctly, across the Nullibor Plane – We just received confirmation for the PodCamp Australia guys that Perth has won the right to host the first PodCamp! Not only did we win, we won pretty convincingly, with 152 votes. Syndey came second place with only got 82!

The event in October should feed all of the locals’ hunger for local events. Check out http://www.podcamp.info for more details as they come to hand.

Oh, what a night

After over 8 months of organsing and meetings, the WA Web Awards for 2007 have been and gone – and once again, the WA web industry hasn’t disappointed. 154 entries, whittled down to 36 finalists over 12 categories – 182 attendees at a black tie event, and as I’m sure you can imagine, the wine and food flowed through out the night. As did the crazy dancing at the Amplifier afterwards. As such, I’m sure there was more than a few sore heads on Saturday!

Congratulations to all the winners, the official announcement will be made on the WAWA website in the next few days, but for the impatient, you can go through the WAWA twitter feed to find out who got up on the night.

I would personally like to thank the rest of the committee – Kay Smoljak and Helen Burgess for their hard work, it might have been a smaller committee this year, but they worked just as hard to make the night as successful as it was. Thankyou to Jan and Rebecca at Red Horizon Events – it would have been absolutely impossible without their tireless work – there was a reason Kay, Helen and myself were so calm during the course of the day – Jan and Beck had everything well and truly under control. And thank you to Ken Drake for his brilliant work behind the camera – the photos should be up on Flickr soon.

Another big thank you to the judges – judging such an event is no mean feat, especially when you are volunteering your services. To Matt Voerman, Maxine Sherrin, Donna Maurer, Tim Lucas, Duncan Riley, James Bull and James Beaird – you did I brilliant job and I hope those of you that attended the night enjoyed yourselves. I will also thank Megyn Carpenter for the amazing job she did as the Judging Co-ordinator. Because the committee is still able to enter the awards night, we have always had a neutral chair that manages the judges on our behalf. Megyn is stepping down from the roll for 2008 and she will be sorely missed. Thank you Megs for you help!

And finally a big thank you to the sponsors – Fasthit.net, ECU, the Broth, Microsoft, Central TAFE, New Lease, Crumpler and PerthNow, for with out them we could not have put on such a huge night!

Well I think that is more than enough thank yous for one day – there are a few photos linked below (thanks Simone!), so you can have a brief look at how it all un-furled.

We be jammin’

I’m still a little blurry-eyed from last night (as are most of the beachhouse) – but I can safely say, that WebJam Perth cranked. Estimates of the number of attendees are varied, but there was definitely between 80 and 100 people there was awesome. There was also 15 presenters, and the quality was top-notch!

After picking up the WebJam crew from the airport, and hanging out with them for the day, we prepped the Velvet Lounge and the crowd started flowing in. There was a lot of new faces there too, which is an indicator of how crazy the industry is going at the moment.

Gary Barber presented a rather tongue-in-cheek look at Web3.0 whilst managing to demonstrate some pretty cool drag-and-drop functionality. This got him third place. Nick Cowie launched a scathing attack on a number of locals for producing websites that don’t work on mobiles – which got him second prize. Richard and Simon did a kick-arse visualisation system for Scouta which can only be described, well, visually – luckily there is a video already online. Unsurprisingly, this got them first place and the grand prize of Adobe CS3.

Unfortunately, my presentation Canvas Text Replacement, which is a alternative to sIFR didn’t make the top three, but with the quality of the top three, I don’t mind one little bit.

All in all, it went off – big ups to the WebJam crew: Lachlan, Lisa and Tim, for flying over from Sydney – they have been fantastic.

So one half of WA Web Week is done, roll on the WAWAs tomorrow! For those of you that can’t attend, you can view the live twitter feed on the website.

Podcamp. I want it now daddy!

As the more attentive of you out there knows, podcamp.info have been running a competition-turned-slinging match between the states of this fair country to see who should get the rights to host the first Australian PodCamp. Perhaps when they thought of this marketing plan, they were betting on Sydney and Melbourne (as usual) providing the bulk of the votes. Well unfortunately for them, they didn’t count of Perth’s very own BarCamp being but days before.

Ever since, a crack team of web commandos, accused of a crime they did not commit have been hawking Perth to anyone who would listen, and as a result, up until a few days ago we were in the lead. Now we only have to wait until the end of the week to find out where were stand – the create a further aire of suspense the organisers have removed the leaderboard so it will be a surprise on Friday. Just to make sure that we get PodCamp – we implore you to got to http://www.podcamp.info and vote #1 Perth.

Bronwen and I have even made a video begging for your support. See below.

WA Web Awards and WebJam less than two weeks away!

Is it August already? Our crazy, self-proclaimed WA Web Week starts next week, which means there isn’t much time to sort our your WebJam presentation and to get your frocks ready for the WA Web Awards.

Even though you can just turn up to WebJam, which will be at the Velvet Lounge in Mt Lawley on Wednesday 15 August we would love to get an estimate of how many people we will see on the night. Head over to the WebJam website and register. Want to do a presentation? They are only 3 minutes, so it won’t take much prepare for it – you just need to tell us what you are up to and why it is cool.

And of course the biggest event in the WA Web Industry calendar – the WA Web Awards are on two days later at the Duxton hotel. The WA Web Industry is absolutely pumping at the moment, and the Web Awards are our chance to acknowledge the amazing work that our industry does. The last two have been brilliant nights, and this one is going to be even better!

So go and support your industry – the more you support us, they more cool stuff we can put on!

Freelancing 101 – Seven tips for managing your accounts

I’ve been freelancing under the moniker of MadPilot Productions on and off for nigh-on 7 years now and I’m the first to admit that making the books balance wasn’t always at the fore front of my mind. I’m a web developer – I need to develop! Unfortunately, running your own business means at some point you will have to deal with accounts and invoicing and the tax department. After all those years of battling my way through and making (expensive) mistakes, I have compiled a number of simple hints and tips that can help take the pain out of the financial side of things.

First my disclaimer: I’m not an accountant (ha!) and this might not be the most optimal way of doing things – but it does make it easier and is working for me. This is Australian specific, although I’m sure the general ideas will translate to other countries.

Register as a proper business

In Australia this is a really important step because you won’t be able to deal with Goods and Services Tax (GST) if your aren’t a registered business. You can register as a sole trader, which means you don’t need a company behind you. This is the easiest way, and usually isn’t going to cause to many headaches. I’m not going to cover the other types of business you can create (such as partnerships etc) as that can start getting complex, and you should really be taking advice from an accountant and/or a lawyer.

Once you have registered as a business you can apply for an Australian Business Number (ABN) and register for GST. Getting an ABN is optional, but I’d recommend doing it – it doesn’t cost you anything and if you don’t have one, other companies that you deal with are entitled to keep 46.5% of your invoices. So just get one.

Although you don’t need to register for GST if you are going to be making less than a threshold (it is currently $75,000) I would still do it. If you are small and you are good with you accounts it doesn’t take that much work, and it means you get to claim the GST back on any business related expenses!

All of this is explained in full at http://www.business.gov.au it also have links to the necessary forms to get you on your way.

Get a separate bank account

I personally find this the easiest way to manage expenses for your business. Having a separate statement at the end of the month is much easier than trying to sift through one HUGE single statement. It also means you can partition business money and personal money. If you ever get paid by cheque, you will need one as more often than not the cheque will be made out to you business name, not you personally – you can’t cash it if the names don’t match. Basic business accounts are usually pretty cheap and they are well worth it. Most banks will allow you to link your personal and business accounts via their online interface so transferring money between the two is easy.

When you are starting out, getting a business credit card can be nigh on impossible, but in this age of the web having one makes life MUCH easier. The solution is get a personal one (you are the only person using it if you a freelancer anyway) and pay any business expenses back from your business account. Many banks also have Visa or Mastercard debit accounts so if you don’t trust yourself with credit, this is another option. Unfortunately, these cards are generally only available to individuals not businesses, so you will still need another business account.

Get an accounting package

This is something that most new freelancers don’t think about, because they aren’t free and it seems like an expense that is hard to justify. Hopefully this will justify it: The accounting packages will help you see hidden expenses that you have forgotten about, such as TAX! When you work for someone else, they take care of the tax you need to pay. Unfortunately, since you are now your own employer, you are responsible for paying it. How much do you need to pay? No idea – that is what the accounting package is for.

There are many options – in Australia, MYOB and Quicken are the most popular choices, but have interfaces that suck. Thankfully there are some other options, such as the online system: NetAccounts which is what I use. These have a myriad of options so can take a little work to get used to but it is worth it, especially at Business Activity Statement (BAS) time – you click a button and it tells you how to fill it in – well worth the couple of hundred bucks you need to lay down to get it.

Get an accountant

You wouldn’t trust an accountant to do their own website, why should you do your own tax? They know the tax system better than you, so let them deal with it – if you follow my previous piece of advice and get an accounting package it should be a walk in the park for them. It’ll probably set you back a couple of hundred, but it could cost you a lot more if you did it wrong.

Get income insurance

If you get injured and can’t work, you are pretty well screwed. This is where income insurance can be really helpful. If you are in low-risk industry such as IT, it can be pretty cheap (mine is about $13 a week) and if you get injured they will pay out 75% of your income until you are fit enough to go back to work. Have a chat with an insurance broker – they can point you in the right direction.

Track your time

This is especially important if you change by the hour. It is all too easy to lose track of time and go over budget on a project. If you track your time well, you can warn a client if they are about to hit their budget limit BEFORE it happens and it also allows you to go back through your records when you are quoting in new jobs. If the job you did two months ago took 10 hours and is similar to the new job request you just got, you have a pretty accurate estimate.

Many people use spreadsheets for this, which I hated – so I wrote 88 Miles which is a simple time tracking system specifically for freelancers and small businesses. There I’ve plugged it!

Treat yourself as an employee

Ok, this sounds weird, but hear me out. A good general rule of thumb is that 2/3 of the money you bring in is going to go straight back out as expenses and tax (sucks huh?) so if you work that out as your wage you are less likely to find yourself short when all the bills come around. At the end of each week (or fortnight or month – what ever is easiest based on your cash flow), transfer 1/3 of what you brought in to your personal account. This is your money, and you can do with it what you like. Paying rent and buying food is always good and hopefully you have some left over to have a bit of fun.

DON’T TAKE ANY MORE OUT OF YOUR BUSINESS ACCOUNT! The business account if for the business – I can’t stress this enough.

If you have regular enough income, you can even setup the payroll facility of your accounting package to allocate you your pay each pay period. The benefit of this is it will take into account tax and superannuation. If this is the case, you can work on paying yourself 2/3 – the extra 1/3 will most probably end up going to the tax department, so you won’t see it anyway.

Example:

You are charging $50 an hour. Let’s say you can manage 5 hours of billable work a day and that you want to take holidays at some point (the standard is to treat one year as 260 days) you will be bringing in $65,000 a year. 1/3 of that is about $21,000 a year. The tax on $65,000 is roughly $15,000 so our estimate is close. So you will have $400 per week in your pocket for living and about $400 a week for running your business.

The great thing about this method is that you should have money left over, which means you should be able to go on a little spending spree at the end of the financial year, but more importantly if you get sick or want to take holidays, or god forbid the work dries up for a period, you still have some money in the bank to cover your expenses (for a while).

Hopefully this can help you freelancers out there run a successful business. The industry is pumping at the moment, so there isn’t a better time to go out on your own – just make sure you are smart about it.

Managing the menagerie of marvelous, erm events

First of all, let me apologise for the hideous attempt at alliteration. For those of you who have been following this blog, you would have noticed a large number of events that have been hitting the shores of the west coast of Australia. This isn’t the half of it – there are many other similar groups such as SIGGRAPH, Byte Me!, Plug and Play, WAnimate, PIGMI and Perth Massive who put on regular events.

Let me state this now – it is AWESOME. Being the most isolated city in the world we (on many occasions) have missed out on big events/concerts/sporting events and so we are often forced to put on our own events. This does create a slight problem though – quite often there are event clashes as there isn’t really much communication between all the different organisations. For example, on the 15th of August Perth is hosting WebJam, which has meant that the Perth Bloggers meetup is probably going to be rescheduled (because of the audience overlap) whilst still clashing with “Digital Content Industry Audit” that is being put on by ScreenWest and DoIR.

Now I know that things such clashes are inevitable – there are only so many days in the calendar, but I think we as industry groups (I’ve got my AWIA events hat on now) really need to make a concerted effort to let each other know what it going on. A nice flow on effect from this is that more people will hear about these events which spreads the love.

A proposal (and thank you to Kat Black for debating with me already)

This is far from well hashed out, and I would really love to hear your feedback on how we can do this.

In an ideal world there would be one central place where all events in the know Perth universe would be posted. The reason this hasn’t worked in the past is because EVERYONE tries to set these up, each one of the above bodies probably has an event calendar, which doesn’t help our cause. For it to work effectively, the owner needs to be a neutral body, such as DoIR or Central TAFE or similar. It would need to be community driven, perhaps with a trusted representative from each organisation with write access to a calendar or blog allowing them to post events on behalf of said organisation.

Pros:

  • It is open – anyone can read and consume the information via the web, RSS etc.
  • There is no barrier for the event owner to post an event. If they had to email an already over-worked public servant to post this information this would quickly fall in a heap.
  • It is neutral – there is no ownership issue if it is driven by a neutral party who has a vested interest in ALL the groups involved.
  • Builds up a contact point for all the organisations in Perth. If you want to get in contact with an organisation, their details are right there.

Cons:

  • There is still some administration from the point of view of the neutral body – they need to ensure the right people have write access and will still need to monitor for in-appropriate posting and such
  • For it to work, there needs to be a long term commitment from the neutral body

So why haven’t I suggested other options such as a event co-ordinator mailing list (my original idea) or a Facebook group or an Upcoming account or similar? As Kat pointed out, we are all constantly inundated with email, so adding more noise might mean the message is lost. A blog or dedicated calendar system can still feed information out via RSS or email alerts – it is simply more flexible. I would also feel more comfortable if the system wasn’t a closed one such as Facebook or Upcoming – by all means we can feed this information into these sites (automatically most of the time) but they shouldn’t be driving it.

I am more than happy to get the ball rolling on this, but I need to know if this will be of use – it will only work if those people who are actively organising stuff are going to get behind it.

Please leave me with your thoughts.

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